Angela De Marco

What I specialize in

I'm Angela, a brand strategist devoted to clarity, consistency, and meaningful change.
For over 15 years, I've helped companies find their voice, define their positioning, and build communications that resonate inside and out. I work across sectors, partnering with businesses and organisations that want to grow with integrity.

In 2025, I founded The25 Effect — my way of building flexible, strategy-first teams to support impact-driven SMEs.

Lecturer, facilitator, and B Leader, I’m always open to bold sustainability and brand culture projects.
I'm part of Creatives for Climate, IMMA Impact Makers, and contribute to initiatives by CISL Milan and Women in Climate.
Fluent in English, Italian, and French. Based in Milan, collaborating across borders.

Brand strategy is how I make the right ideas cut through the noise — and stick.

Previous projects

Brand positioning and identity of an organic pasta

Adv on Inclusion at work

Brand manifesto for a magazing empowering a marginalised community

How can I help you

I can help impact businesses grow:

1. By clarifying their identity
I help impact businesses define what sets them apart — not just what they do, but why it matters. I make their values visible, credible, and compelling.

2. By transforming impact into value
I work to ensure their environmental and social commitment is not just a “nice-to-have,” but a core driver of brand desirability, loyalty, and growth.

3. By creating alignment
From internal storytelling to brand voice, I align teams and tools around a shared purpose, so that every expression of the brand reflects their impact.

4. By amplifying their reach
I help impact businesses shape narratives that resonate — through clear positioning, meaningful partnerships, and communication strategies that invite action.

5. By protecting their integrity
I support impact businesses in navigating the risks of greenwashing, helping them stay authentic, grounded, and credible as they grow.