The tourism industry often harms local ecosystems, overuses natural resources, and disconnects travelers from authentic cultural experiences. Traditional hospitality models frequently rely on high energy use, plastic consumption, and unsustainable supply chains. This contributes to environmental degradation and social inequality. There’s a growing need for regenerative travel that not only minimizes impact but actively restores nature and uplifts local communities—offering travelers meaningful,

Villa Petriolo is a 15th-century Tuscan estate transformed into a model for sustainable hospitality. It blends eco-conscious living with luxurious experiences. With a closed-loop system, it reuses 100% of solar-heated water for irrigation, operates entirely plastic-free, and manages waste through cutting-edge purification technology. The estate features an organic farm producing honey, olive oil, and wine. Local food sourcing, hiring within 20km, and artisanal restoration of historic structures 

Key characteristics

• 100% solar-powered operations

• Plastic-free, zero-waste policy

• Organic farm-to-table gastronomy

• Locally-sourced materials and labor

• Historic villa restored with local craftsmanship

• Immersive guest experiences rooted in nature

Environmental benefits

• Reduced carbon emissions via renewable energy

• Water recycling for landscape irrigation

• Preservation of regional biodiversity

• Support for circular economy practices

• Promotion of sustainable travel education

Villa Petriolo is a luxurious eco-resort in the heart of Tuscany that exemplifies the harmony between sustainability and refined hospitality. Committed to regenerative tourism, the estate operates entirely on solar energy, recycles water for garden irrigation, and adheres to a strict zero-waste and plastic-free policy. It is the first agritourism in Europe to be ISO 21401 certified for sustainable tourism and is certified by the Global Sustainable Tourism Council (GSTC). Villa Petriolo supports local economies by hiring only within a 20km radius and sources all food and materials locally. Through organic farming, biodiversity preservation, and educational experiences, it actively fosters ecological awareness and community well-being. Recognized for its efforts with multiple awards, Villa Petriolo stands as a beacon of sustainable luxury.