CleanHub's Plastic Credit and Traceability Platform is a cutting-edge solution that revolutionizes the way plastic waste recovery is managed and reported. By leveraging blockchain technology, CleanHub ensures transparency and accountability in the process of collecting and recovering plastic waste before it pollutes waterways. The platform enables consumer brands to support these efforts financially, while equipping collection partners in coastal communities with the necessary skills and tools to efficiently collect and manage plastic waste.

The heart of the platform lies in its mobile applications that allow collection events to be geotagged, weighed, and photographed in real-time. An AI-powered system validates the data collected, identifies any anomalies, and ensures compliance with stringent ISO 14064-3 standards. Audit-grade reports generated by the platform provide brands and individuals with verified impact metrics, enabling them to transparently report their contributions to plastic waste recovery.

By offering traceability and plastic credits, CleanHub bridges the gap between plastic consumption and waste recovery, encouraging sustainable practices throughout the entire supply chain. This not only protects oceans from plastic pollution but also creates a lasting positive impact on ecosystems and communities.

• Key Characteristics

  • Environmental tech & waste‑management model: operates via a “plastic credit” system—brands fund the recovery of ocean-bound plastic 

  • AI- & traceability-driven: uses QR codes, photos, ML image analysis, GPS data, and auto-flagging for real-time, fraud-resistant tracking 

  • Transparency & anti-greenwashing: live audit trails and dashboards for stakeholders, with TÜV‑verified compliance

  • Social compliance built‑in: ensures local workers receive fair pay, contracts, safety gear, and undergo regular audits 

  • Brand partnerships: over 500 brands involved; enables impact-linked campaigns (e.g. per‑sale, revenue % or footprint‑based models)

• Environmental Benefits

  • Prevents plastic pollution at the source: focuses on non-recyclable, ocean-bound plastic—estimated 80% of ocean pollution

  • Large-scale plastic recovery: over 9.5 million kg collected since inception (equivalent to ~317 humpback whales)

  • Cuts greenhouse gas emissions: waste is diverted from open burning (which accounts for ~2–10% of global CO₂e), reducing carbon footprint

  • Enables circular economy: recyclable fractions sold for remanufacturing; non-recyclables co-processed in cement plants as alternative fuel 

  • Empowers coastal community waste systems: connects over 225,000 households and creates more than 700 formal, dignified local jobs

  • Education & gender impact: invests in worker upskilling, community workshops, diving lessons for women, opening pathways for economic independence (e.g., Geetu and Rini)