Home Solution Groen – Sustainable floor and demarcation paint

Groen – Sustainable floor and demarcation paint

Sustainable building materials & equipment

Addressing the need for durable, eco-friendly floor and demarcation paint solutions for high-traffic environments while reducing greenhouse gas emissions and promoting sustainability.

Contact

Logo

Idea‑Tec

Company Established Year

Since 2014

Who is this solution for

Govt, Business

Info

Available

To sell

Project Status

In commerce

Looking to expand internationally

Yes

Doing business in

worldwide

Awards and certifications

Avonni Award – Natural Resources & Environment

2019

National innovation award recognizing the company’s environmental solution converting EPS waste into sustainable paint.

InspiraTEC Award

2022

Honors Cristina Acuña’s leadership as a woman innovator in STEM entrepreneurship.

Product description

Groen – Sustainable Floor and Demarcation Paint is a groundbreaking solution that revolutionizes the way industrial surfaces are painted. This durable, semi-gloss paint is specifically formulated with 20% recycled polystyrene (EPS) to provide exceptional performance on concrete and asphalt surfaces. Groen not only offers industrial strength and wear-resistant properties but also contributes to environmental sustainability by repurposing EPS waste.

Designed for high-traffic environments, Groen is washable, long-lasting, and formulated to withstand the rigors of heavy use. By utilizing recycled materials, each 5-gallon container of Groen helps conserve virgin paint binders and reduces greenhouse gas emissions, making it a truly eco-friendly choice for businesses, municipalities, and institutions.

With a wide palette of seven colors to choose from, Groen allows for customizable applications to suit various needs and preferences. Whether applied manually or with an airless spray system, Groen ensures operational efficiency and exceptional results. Its industrial-grade durability and eco-friendly formulation make it the perfect choice for companies, government entities, and large facilities seeking to balance resilience with environmental responsibility.

Key characteristics and environmental benefits

  • Durable and Wear-Resistant: Groen offers industrial strength performance and wear-resistant properties, making it ideal for high-traffic environments.
  • Recycled Materials: Formulated with 20% recycled polystyrene (EPS), Groen helps reduce greenhouse gas emissions and conserve virgin paint binders.
  • Customizable Applications: With a wide palette of seven colors, Groen allows for personalized and tailored solutions to meet specific needs.
  • Operational Efficiency: Whether applied manually or with an airless spray system, Groen ensures efficiency and exceptional results.
  • Eco-Friendly Formulation: Groen's eco-friendly composition makes it a sustainable choice for businesses, municipalities, and institutions looking to promote environmental responsibility.

About the Company

Idea‑Tec is a Chilean cleantech and upcycling enterprise focused on turning polystyrene foam (EPS/plumavit) waste into sustainable paints and coatings. Founded in 2014 by chemists Constanza Cifuentes and Cristina Acuña, the company leverages patented processes (patented in Chile and internationally) to incorporate 14–30 % recycled EPS into its paint products. This reduces reliance on virgin materials and significantly lowers CO₂ emissions associated with traditional paint production. Idea‑Tec’s mission is firmly rooted in circular economy principles, aiming to divert polystyrene from landfills and oceans while offering eco‑friendly alternatives for industrial, commercial, and residential applications. With certifications supporting LEED building credits and quantifiable environmental benefits, the company's commitment to a greener future is evident in both its innovation and operations.

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