Ella® – In-ovo Gender Determination System by In Ovo is a revolutionary technology that addresses the ethical and sustainability challenges in the poultry industry. By accurately determining the sex of fertilized eggs at day nine of incubation, Ella® ensures that only female chicks hatch, eliminating the need to cull male day-old chicks. This innovative solution utilizes advanced mass spectrometry and proprietary biomarker detection techniques to achieve over 98% accuracy in sex determination, with a remarkable throughput of up to 4,800 eggs per hour.

Designed to seamlessly integrate into existing hatchery processes, Ella® is a fully automated system that not only improves animal welfare but also significantly reduces waste and enhances hatchery efficiency. Since its commercial launch in 2020, Ella® has been successfully adopted by leading hatcheries such as Het Anker, demonstrating its practicality and effectiveness in real-world applications. In response to the increasing demand for this groundbreaking technology, the system's capacity was doubled in 2023, further solidifying its position as a game-changer in the poultry industry.

Supported by substantial funding, including a €40 million loan from the European Investment Bank (EIB), Ella® is poised to expand its impact on a global scale. By promoting a more ethical, sustainable, and economically viable approach to poultry production, Ella® represents a significant step towards transforming the industry for the better.

• Accurate sex determination of fertilized eggs at day nine of incubation
• Utilizes advanced mass spectrometry and proprietary biomarker detection
• Over 98% accuracy in sex determination with a throughput of up to 4,800 eggs per hour
• Fully automated system designed to integrate into existing hatchery processes
• Eliminates the need to cull male day-old chicks, improving animal welfare
• Reduces waste and increases hatchery efficiency
• Commercially proven since 2020 and adopted by leading hatcheries
• Capacity doubled in 2023 to meet growing demand
• Backed by strong funding, including a €40 million EIB loan
• Promotes ethical, sustainable, and economically viable poultry production